SPEED LEARNING

Meet the speed learning experts at ICCM 25

A fast, fun way to get your key questions answered on a wide range of topics and meet other delegates you might not otherwise get to talk to.

What is it? 15 experts 15 tables 15 minutes. During a fifteen minute session each expert will take as many questions as they can. 9 delegates per table who get to do the asking. Learn the answer to your question. Learn from the answers for others.

How will it work? When you arrive you’ll be able to register for up to 6 sessions of your choice. Make a note of what you’ve signed up for (there’s a place in your guide for that). Be at your first session table on time, ready to go. After 15 minutes there will be a signal that the session is over and you move to the next one as quickly as you can.
Mat Crawley - ICCM Speed Expert

Mat Crawley
Chief Executive ICCM

As the new Chief Executive, Mat is keen to provide an open forum for members to ‘ask him anything’ relating to the ICCM and/or share thoughts on how the ICCM may continue to help and serve its membership in the short, medium and longer-term future. Ask Mat his thoughts on current ICCM provision and feel free to share experiences and thoughts of how the ICCM can develop further.
John Cross - ICCM Speed Expert

Jon Cross
Environment and Sustainability

Jon has over 30 years’ experience in sustainability and environmental practises and has a wide range of experience in Public, Private and Not for Profit sectors. In the last 10 years he has focused on the bereavement sector and was responsible for creating the Environmental Stewardship Groups report on the state of the sector. Ask Jon about your environmental and sustainability concerns.
Mohamed Omar - Faith based funerals

Mohamed Omer
Faith Based Funerals

Expert in Funerals from a Faith Perspective Mohammed is currently involved with various charities including as Board member for Gardens of Peace Muslim Cemetery, the largest dedicated Muslim Cemetery in the United Kingdom. Ask Mohamed about differences and considerations in faithbased funerals.
Jennifer Hamilton - ICCM Speed Expert

Jennifer Hamilton
Scotland and Regulation

Jennifer has 7 years experience managing a privately owned crematorium in Scotland and oversaw the implementation of the new cremation regulations within the organisation. Jenni is very knowledgeable on all aspects of the Burial and Cremation (Scotland) Act 2016 and loves nothing more than to discuss the merits of this forward thinking piece of legislation. Ask Jenni how Scotland is leading the way in relation to burial, cremation, inspection regimes and Funeral Director overview.
Brent Stevenson - ICCM Speed Expert

Christina Martin
Public Health Funerals‍

Christina Martin is a leading expert on Public Health Funerals, with frontline experience as lead officer at Rother and Wealden Council since 2017. She has become a national voice on funeral poverty and council funeral policy, and is the bestselling author of Ashes to Admin under the pen name Evie King. Now working with the ICCM, Christina shares her knowledge through specialist training, helping professionals handle complex and often unseen cases with confidence and clarity. Ask Christina about delivering dignity in Public Health Funerals with professionalism and care.
Maria Bailey - ICCM Speed Expert

Maria Bailey
Promoting Your Service

Maria has over 25 years’ experience of working in public relations, including running the press office for the ICCM. The organisation regularly appears in the national media, as well as more niche titles.  Ask her about how to work with your publicity team to promote your service or organisation, how to do your own PR, and what kind of stories would work for you.  
Andy Bond - ICCM Speed Expert

Andy Bond
Crematorium Management

Andy is currently serving as a director of the ICCM and at conference will be transitioning from President to immediate past president. He has worked for Wigan Council for 43 years undertaking various roles across many services within the Environmental directorate. He has 14 years' experience in Cemeteries and Crematoria. Ask Andy your thoughts on your particular challenges in your operations.  
Sofia Allana - ICCM Speed Expert

Sofia Allana
Exclusive Rights of Burial

Having run cemeteries and crematoria in both the private and public sector, Sofia has a vast experience of granting and transferring exclusive rights of burials. Sofia also responds to member queries on this topic on a daily basis; there aren’t many scenarios that she hasn’t come across! Ask Sofia about that bit of EROB that you can never get your head around!
Eimer Duffy - ICCM Speed Expert

Eimer Duffy
Social Media

Eimer has a wealth of experience helping bereavement professionals utilise social media to best effect. While it is very easy to scatter gun posts, Eimer is skilled in helping you think strategically. Ask Eimer about which platforms work best, what should be avoided by your service…
Eimer Duffy - ICCM Speed Expert

Carole Henderson
Emotional wellness, grief and loss

Carole has 16 years teaching experience in grief resolution and working to improve emotional health. Prior to this her career in marketing communications was focused on the customer experience. While on the surface the switch to emotional work looks like a complete departure, understanding the emotion behind decisions is the basis of good marketing. Ask Carole about improving team emotional resilience or improving support for the bereaved.
Eimer Duffy - ICCM Speed Expert

Nuria Capdevila Roig
Evolving Cemeteries in the 21st Century

Nuria’s expertise has led her to collaborate with global organisations, including serving as a scholar at The Cemetery Research Group and playing a key role in FIAT-IFTA’s first Sustainability Committee, where she worked on the sustainable transition of cemeteries. She holds a Master’s in Circular Economy and Sustainable Development, a PDG from IESE Business School, and degrees in Industrial Design Engineering and Public Relations. Her passion for innovation and sustainability drives her commitment to transforming the funeral sector into a more transparent, ethical, and environmentally conscious industry. Ask Nuria about: what she sees coming for cemeteries in terms of innovation, sustainability and ethics, in particular from a Spanish perspective.
Eimer Duffy - ICCM Speed Expert

Martin Birch
Cemetery Management

Martin has over 30 years experience in the industry, undertaking every role from grave digger and cremator technician to senior management roles and has worked at a number of authorities. He also serves on the ICCM Board of Directors. Ask Martin about: Any aspect of managing cemeteries and burial grounds.
John Adams - ICCM Speed Expert

John Adams
Benefits of Bereavement Education

Benefits of Bereavement Education: Funeral Director, Campaigner, and Podcast Host John Adams will talk about the importance of bereavement education within the school system, now confirmed to be included in the national curriculum as of July 2025, following the launch of his campaign whilst NAFD President in 2022. Ask John about bereavement education & a funeral director’s perspective on funerals.
Trevor Robson- ICCM Speed Expert

Trevor Robson
ICCM Membership & Recycling

Trevor has over 20 years’ experience of data, information and financial management as an analyst, statistician and financial manager. He has been responsible for new and existing members data and communication since he started working for ICCM, has been proficient in database and analytics of data to aid member/board decisions and member feedback. The recycling of metals scheme, its donations and member correspondence for its huge success is also a task he is heavily involved with. Ask Trevor about feedback, membership queries and the recycling of metals scheme.
Ian Henderson - Branding Expert - ICCM Speed Expert

Ian Henderson
Connect with your Community

Ian has over 30 years’ experience in helping organisations achieve their objectives though great design in print and online. His earlier career was as a successful sales representative in the photographic industry before turning to graphic design. His sales background gave him an excellent grounding in understanding what makes customers buy into a product or service. Ask Ian how to make a bigger impact for your service with a smaller budget.
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